STEP 1: Research, Research, Research!
Look at other artist’s and designer’s websites for inspiration and tips. Think especially about artists that you admire or that are in the same field as you are. While you don’t want to flat out copy others, your research can help you to formulate more clearly what kind of look you want. The Foliovilla community is a great place to start, as it gives you an idea of the various possibilities of the Foliovilla platform!
STEP 2: Content is Key
Your online portfolio is image-based, so it is important that your images reflect the quality of your work. Putting high resolution images on your website also makes it easier for others to later download those images.
Make sure that you have enough images on your Foliovilla website. It’s a bit like walking in a supermarket: shelves that are nicely filled look better than shelves that are almost empty, don’t they? The same goes for your website!
STEP 3: Structuring your Webpage
Make sketches and plans beforehand so that you know how to structure your page when you get down to it. How will your table of contents look? How many tabs do you want? Make sure that all important information (or really just all information) is close at hand: if your visitors have to click more than twice to find what they’re looking for, they might not put in the effort.
STEP 4: About page
Make sure you have an about page, which should be concise but informative. Include an image that describes you/your brand in the blink of an eye, as well as a short descriptive text and/or artist bio. If you’re promoting a brand, you could include your mission and vision statements. If you’re an artist, you should mention your background, education, and previous shows or accomplishments.
STEP 5: Contact
On your contact page you can choose whether to include your personal contact info, such as your email, or whether to use a contact form by which people can contact you. If you send out a newsletter via a mailing program, this is the place to include the subscription form. Through the Foliovilla format, people may also choose to contact you via messages. Try to check these regularly and to reply as soon as possible. This will give a good impression.
STEP 6: Blog
The blog page is is where you put all your recent news and upcoming events. Just made an awesome new artwork? Got an exhibition or event soon and you want to make people aware? Or maybe you just want to share some of your ideas and impressions? Put it on your blog! Keeping your blog updated makes your site feel vibrant and buzzing.
STEP 7: Experimenting with the look
Under “styling”, the Foliovilla format offers many different looks: from a classic square arrangement to a banner style succession of images to a waterfall of various shapes and sizes. Choose the style that fits best with your images, the structure of your webpage, and the story you are trying to tell.
STEP 8: Social media and sharing
Sharing is caring! Try to get plenty of social media buttons on your pages, without overdoing it. Again, the rule applies that if your visitors have to make too big an effort to actually find the buttons, they won’t bother. Make sure they are visible and placed in noticeable places. If you want to really promote your webpage, it is also a good idea to create a linked facebook page, instagram, pinterest, twitter etc. By posting images on various platforms and linking these images to your website you can increase your visitor number.
STEP 9: Updating regularly
I’ve said it before, but I’ll say it again: make sure your content is up-to-date. Luckily, the Foliovilla format makes adding and adjusting content as easy as uploading images and typing in text!
STEP 10: Done!
With these 10 easy steps, you can create an online portfolio that is beautiful, engaging, easy to use and up-to-date. The best thing about Foliovilla is that the starter pack is completely free. And if you like our platform and would like additional functionalities, consider going premium!